《营销策划》是高职市场营销专业的一门专业核心课程。通过对课程定位、课程目标设计、课程内容设计、能力训练项目设计、情景任务设计、第一节课的组织、最后一次课的设计、考核方案设计、本课程常用术语中英文对照等方面进行研究,构建了《营销策划》课程的整体设计方案。通过教学实践检验,提炼和总结出了本课程整体设计的理念和落脚点,为构建一门精品课程提供了建设思路。 Marketing Planning is a professional core course in higher vocational marketing. Through the study of curriculum orientation, curriculum target design, course content design, capacity training project design, scenario task design, organization of the first class, the design of the last class, the design of the assessment program, the Chinese and English comparison of common terminology in this course , Constructed the overall design plan of “marketing planning” course. Through the teaching practice test, the concept and the foothold of the overall design of the course are refined and summarized, which provides the construction ideas for constructing a quality course.