名牌产品是企业的“聚宝盆”,是企业参与市场竞争的利器。在实施名牌战略时,企业要念好“七忌经”。 一忌热衷于评优获奖创名牌。在建立社会主义市场经济体制的过程中,我国涌现出了一大批名牌产品,既满足了消费者的需求,又为自身赚取了丰厚的利润。于是,有些企业为了迅速“成名”,便积极参加各种“博览会”、“评优会”,甚至掏自家腰包买“优”买“奖”,认为只要拿到 Brand-name products are the company’s “treasure bowl” and are a powerful tool for companies to participate in market competition. In the implementation of brand strategy, companies must read the “Seven taboos.” A bogey for enthusiasm for winning a famous brand. In the process of establishing a socialist market economic system, a large number of brand-name products have emerged in China, which not only satisfy the needs of consumers, but also earn huge profits for themselves. As a result, some companies actively participated in various “expositions” and “evaluation meetings” in order to become “famous” rapidly, and even bought their “buy” “buy” from their own pockets.