我们对于社会化媒体用户的调查发现,有六成左右的消费者愿意在社会化媒体上追随一个品牌或者加一个品牌的官方社会化媒体主页作为关注对象。如果品牌对社会化媒体利用得好,不仅可以与消费者建立良好的关系,可以为企业带来正面的品牌价值展现, Our survey of social media users found that about 60% of consumers are willing to follow a brand on the social media or add a brand’s official social media home page as their target audience. If brands make good use of social media, not only can they establish good relationship with consumers, but also bring positive brand value to the enterprise,