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由于医疗机构的改革和发展,将给中医院带来前所未有的压力。目前中医院的这种营销沟通管理可以更好的管理和经营好中医院,在实际的管理中要切实做到坚持“病人至上,质量第一”的原则,强化市场观念和中医现代化概念,力争体制、机制、管理创新,守住优势,拓展空间,扬长补短,保持可续发展,并力争一个质的跨越。只有按照这样的管理模式,进行中医院内部的管理,才是中医院的生存发展之道。
Due to the reform and development of medical institutions, it will exert unprecedented pressure on Chinese medicine hospitals. At present, this kind of marketing and communication management of Chinese medicine hospital can better manage and operate Chinese medicine hospital. In the actual management, it is necessary to insist on the principle of “patient comes first, quality first”, strengthen the concept of market and the concept of TCM modernization , And strive to system, mechanism, management innovation, hold the edge, expand space, make up for shortcomings, to maintain the sustainable development, and strive to a qualitative leap. Only in accordance with this management model, the internal management of Chinese medicine hospital, is the survival and development of Chinese medicine hospital.