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很多人认为,上海媒体的竞争是比较温和的,这种想法自然有一定的道理。上海的媒体竞争不同于北京、和南京,表象比较温和,没有出现南京那样的报刊大战,这和各地的体制、环境以及媒体意识有关。温和只是上海报业竞争的表象,但私底下是很激烈的,不是亲临者很难感受到的。这种竞争不是惊涛骇浪,而是暗流涌动。在上海操作媒体有压力,这种压力与其他地方不同。上世纪90年代之前,这种压力的感觉不是很强烈,但90年代后期,压力就变得很明显了。
Many people think that the Shanghai media competition is relatively modest, and this kind of thinking naturally has some truth. Shanghai’s media competition is different from Beijing’s and Nanjing’s. Its appearance is milder and there is no newspaper or magazine war in Nanjing, which is related to the institutional, environmental and media awareness in various places. Mildness is just the appearance of competition in Shanghai’s newspaper industry, but privately it is very intense, it is not difficult for intimate persons to feel it. This competition is not stormy, but surging. There is pressure in Shanghai to operate the media, which is different from elsewhere. Before the 90s of last century, this feeling of pressure was not very strong, but the pressure became obvious in the late 1990s.