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进入90年代,我国人民生活总体上已达到了温饱阶段,开始向小康阶段推进,居民消费由基本消费向高消费发展,从支持温饱型需求的产业向支持小康水平的产业转变,结构必然会有较大的变化。在我国一些经济发展较快的地区,轿车——这种当代灵活方便的交通工具已开始进入了一些“先富起来”的少数家庭。消费领域中这一现象的出现,已引起了各方面的注视。本文针对我国私人轿车发展趋向、潜在市场等相关问题的前瞻性研究作一探讨。
In the 1990s, the people’s livelihood in our country has reached the stage of adequate food and clothing as a whole and has started to promote the well-off stage. Residents’ consumption has shifted from basic consumption to high consumption. From the industries supporting the demand for adequate food and clothing to the industries supporting well-to-do level, the structure will inevitably have Big change. In some areas of our country where economic growth is relatively rapid, the sedan, a modern and flexible means of transportation, has begun to enter into a handful of families that are “getting rich first”. The emergence of this phenomenon in the field of consumption has drawn the attention of all quarters. This article aims at the forward-looking research on the development trend of private cars in our country, potential market and other related issues.