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随着我国互联网和移动通信的迅猛发展,依托移动无线通信技术而产生的移动电子商务的快速发展,各大移动电子商务平台吸引了越来越多的消费者,并逐渐渗透到各行各业,生鲜产品的移动电商化速度明显加快。本文首先介绍移动电子商务的概念和生鲜产品移动电商的发展现状,主要分析了三种移动电商的模式,比较利弊提出建议,希望有助于推动生鲜电商的发展,也为企业提供一些营销策略的参考。
With the rapid development of the Internet and mobile communications in our country and the rapid development of mobile e-commerce resulting from the mobile wireless communications technology, all major mobile e-commerce platforms have attracted more and more consumers and gradually penetrated into all walks of life. Fresh products mobile electronic commerce significantly faster. This article first introduces the concept of mobile e-commerce and the development status of mobile e-commerce of fresh products. It mainly analyzes the modes of three kinds of mobile e-commerce, makes a comparison of advantages and disadvantages, hoping to help promote the development of e-commerce, Provide some marketing strategy reference.