特劳特来中国重提定位论,又在业界引起不小的关注。而在捕捉现实市场定位的影子时,却发现似乎没有比汽车商更擅长此道了。汽车作为公开展示的产品,是测试社会各阶层边界最有意思的符号。无论中外,与汽车联系最紧密的是中产阶层。这也验证了去年国产轿车市场出现的现象:热炒的是10万元的车,热卖的却是20万元上下 Trout to China to reposition the theory of positioning, but also caused no small concern in the industry. While capturing the shadow of the real market positioning, they did not seem to be better at caring than car dealers. As a public display of products, the car is the most interesting symbol for testing the boundaries of all sectors of society. Both at home and abroad, the most closely linked with the car is the middle class. This also validates the phenomenon of domestic car market last year: stir-fried is 10 million car, hot it is 200,000 yuan up and down