随着广丰区城市化不断推进,城市形态随之发生了变化,建设的盲目性和相对短期目标的追求,带来了诸多未预见的问题,造成了户外广告与广丰区城市形象发展不协调的状况。本文分析了广丰区户外广告目前存在的问题,提出设置户外广告应该从城市整体规划的角度出发,构建和谐的城市街道景观,以提升广丰区的城市形象。 With the continuous urbanization of Guangfeng District, the urban morphology has changed. The blindness of construction and the pursuit of relatively short-term goals have brought many unforeseen problems and caused the outdoor advertising and the development of the city image in Guangfeng District Coordinated situation. This article analyzes the existing problems of outdoor advertising in Guangfeng District. It is suggested that outdoor advertising should be set up from the perspective of overall planning of the city to build a harmonious urban street landscape so as to enhance the city image of Guangfeng District.