论文部分内容阅读
最近,搜狐等视频网站强烈反盗版,不久前,广电总局发布限唱令,这两个事件看似没有什么联系。市场关注的是,卫视在目前的发展中,究竟遇见了何种问题,使得总局如此密集的发布“限”字令?从宏观的传媒市场角度来看,卫视的生存面临着市场化程度低,区域化分割,经营风险难测等困境,然而卫视在经过不断地积极尝试之后,还是无法有效解决市场“繁荣”背后的深层问题。直接来看,一系列的“限”字令针对卫视的做法,源于连年上涨的经营指标的重负。可以说,为保证每年上涨的百分比,卫视经营容不得半点闪失。一个栏目投入失误,卫视就可能会满盘皆输。所以可以理解,卫视引进国外成熟栏目;也可理解,卫视扎堆热门栏目。卫视所有的举动都指向一个目的——高成
Recently, Sohu and other video websites strongly oppose piracy. Not long ago, the SARFT issued a limited-singing order. These two incidents seem to have no connection. What concerns the TV station is in the current development is exactly what problems have been encountered in the development of the TV station so that the General Administration can issue such “intensive” orders so intensively. From a macro media market point of view, TV’s survival is confronted with the degree of marketization Low, fragmented regionalization and difficult operational risks. However, after continuous and proactive attempts, Satellite TV can not effectively solve the deep-seated problems behind the “prosperity” of the market. Directly, a series of “limit ” word order for the practice of satellite TV, stemmed from the heavy lifting of business indicators year after year. It can be said that in order to ensure the annual percentage increase, the operation of the TV business can not miss the slightest mistake. A column input errors, satellite TV may lose the game. Therefore, it can be understood that Satellite TV will introduce mature overseas columns. It is also understandable that TV stations get together in popular sections. All the actions of TV all point to one purpose - high into