创新和数据化运营,指引着亚马逊做对的事情,以严谨的商业逻辑保持着正确的输入,持之以恒地提升三类客户的体验。“亚马逊是一家顾客公司。”亚马逊全球销售高级副总裁Diego Piacentini说。这位意大利人曾经服务于苹果公司13年,加盟亚马逊也已经11个年头,在问及他如何比较这两家全球最注重用户体验的企业时,Diego对苹果的定义是产品公司, Innovative and data-driven operations guide Amazon to right things, maintain the right input with rigorous business logic and consistently enhance the experience of all three types of customers. “Amazon is a customer company, ” said Diego Piacentini, Amazon’s senior vice president of worldwide sales. The Italian, who served Apple for 13 years and has been with Amazon for 11 years, asked Apple how he compares the two worlds that place the highest emphasis on user experience: Apple defines the company as a product company,