品牌联合营销双赢之选有研究显示,对互联网内容进行赞助对企业品牌宣传的作用,是仅次于广告宣传的网络营销方式。事实上,这种方式在其他媒体上应用已是早已有之,其原理也很简单:只要有合适的媒体内容并能有效达到目标人群,就有赞 A Win-Win Choice for Brand Co-Marketing Studies have shown that the role of sponsorship of Internet content in corporate branding is second only to advertising in online marketing. In fact, this approach has long been used in other media, and the principle is simple: there is a lot of praise as long as there is suitable media content and can reach the target audience effectively