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移动应用商店(商场)的兴起,已经成为移动互联网发展的关键机遇。应用零售模式正在改变移动增值业务的收入结构,形成新的市场板块;应用零售集市的迅速发展也推动了移动产业链上下游的资源整合,甚至引发产业角色的重新定位。预测应用商店正在成为无线宽带时代新的服务入口,驱动用户消费习惯的转变。
The rise of mobile application stores (malls) has become a key opportunity for the development of mobile Internet. The application retail model is changing the revenue structure of mobile value-added services to form a new market segment. The rapid development of application retail markets has also led to the consolidation of resources upstream and downstream of the mobile industry chain, and even led to a reorientation of industry roles. It is predicted that the application store is becoming a new service entrance in the era of wireless broadband, driving the change of consumer spending habits.