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项目背景:锋驭是长安铃木推出的首款城市s UV,背负着长安铃木品牌营销全面崛起的神圣使命,面临着竞争日趋白热化的城市s UV市场,锋驭在上市期间将从目标消费群体的核心诉求出发,结合极具公众影响力的事件开展全面的整合营销推广,力求在市场影响力、用户美誉度、产品销售量等各个方面取得优异的绩效。需解决的问题:新车上市,竞品已经雄霸江湖。罅隙突围,长安铃木锋驭如何破解巨头围城?2013年底,长安铃木首款s UV车型锋驭上市,但这个市
Project Background: Feng Yu Changshu Suzuki is the first city launched UV, burdened with the sacred mission of the overall rise of brand marketing Changan Suzuki, facing the increasingly competitive urban UV market, Feng Yu during the listing from the target consumer groups Starting from the core demands, we conducted a comprehensive integrated marketing campaign based on the events with great public influence and sought to achieve outstanding performance in various aspects such as market influence, user reputation and product sales volume. Problems to be solved: new car market, competing products have dominated the arena. Clearance break, Changan Suzuki Feng Yu how to crack the giant siege? By the end of 2013, Changan Suzuki’s first sUV models Feng Yu listing, but the city