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面对世界市场中国化,中国市场国际化的趋势,面对国内外在各个产业领域的激烈竞争,以中小企业为主、缺乏强势大品牌的浙江,要获得持续的发展力,集群品牌的保护和发展至关重要。杭派服饰、金华火腿、温州皮鞋、东阳木雕、温岭眼镜、嵊县领带、绍兴黄酒、武义链条……“雁阵效应”凸现出这些星光熠熠的名字。它们的意义,不仅在于确立浙江产品在国内外的市场地位,而且在于形成浙江产业以及城市的核心竞争力,甚至在于改变浙江未来的经济发展模式。
In the face of the globalization of the world market and the internationalization of the Chinese market, in the face of fierce competition at home and abroad in various industrial fields, Zhejiang, which is dominated by small and medium-sized enterprises and lacks a strong and strong brand, needs sustainable development and the protection of cluster brands And development is crucial. Hang school costumes, Jinhua ham, Wenzhou shoes, Dongyang woodcarving, Wenling glasses, Shengzhou tie, Shaoxing rice wine, Wuyi chain ...... “Goose array effect” highlights these star-studded name. Their significance lies not only in establishing the market position of Zhejiang products both at home and abroad, but also in forming the core competitiveness of Zhejiang industries and cities and even in changing the future economic development mode of Zhejiang.