从京沪穗三大城市房地产业的发展历程中可以看出,房地产业发展初期,开发商拼胆量、先入为主,可以从中大捞一把,而到房地产业发展的中期,开发商开始拼广告、炒概念,从消费者的无知中赚上一笔。但是现在,广大的消费者基本上已经能主宰房地产市场了。特别是个人购房成为了房地产市场的主流、房地产市场竞争加剧、房地产市场空置率居高不下时,开发商如何加大营销研究创新的力度,如何运用市场 From the history of the real estate industry in Beijing, Shanghai and Guangzhou, we can see that in the early stage of real estate development, developers have the courage and preconceived attitude to invest in it. By the middle of the real estate development, developers began to advertise, Fried concept, made from the ignorance of consumers. But now, the vast majority of consumers have basically dominated the real estate market. In particular, individual purchase has become the mainstream of the real estate market, real estate market competition intensified, the vacancy rate of the real estate market remains high, how developers to increase marketing research innovation, how to use the market