提高消费者权益的自我保护意识水平,是消费者权益保护内容中多种保护的一个重要方面,它同消费者权益的法律保护和社会保护是不可分割的统一整体。消费者权益保护的自我保护意识是指消费主体依据法律和有关规定及自身的商品知识在对消费品的选择、购买、使用过程中以及在寻求某种服务时,为维护自身的利益不受侵犯或在自身利益受到侵害时要求侵害方索赔的意识。消费者自我保护意识是对生活经验的概括和总结,也是对产品的质量及服务质量的反映。消费者利益的自我保护意识的发展,大体上经历三个阶段。第一个阶段是自发的保护意识。这种意识的特点是对自己生活中的吃亏教训经验的反映。其感情的 The level of awareness of self-protection for consumers is an important aspect of multiple protection in the protection of consumers' rights and interests. It is an indivisible unity with the legal protection of consumer rights and social protection. Consciousness of self-protection of consumers' rights and interests refers to the consumer's self-protection awareness in accordance with the law and relevant provisions and their own knowledge of goods in the choice of consumer goods, purchase, use, and in the pursuit of a service, in order to safeguard their own interests are not violated or The party that claims the aggrieved party's claim when its own interests are violated. Consumer self-protection awareness is the summary of life experience and summary, but also the quality of products and service quality reflects. The development of self-protection awareness of consumers' interests generally goes through three stages. The first stage is spontaneous protection awareness. This consciousness is characterized by a reflection of the experience of loss lesson in one's own life. Its emotional