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随着市场日益国际化,竞争更加激烈。在中国市场。跨国公司不仅向我们展示了它们巨大的经济、技术实力和精深老道的市场竞争谋略,而且通过实践。向我们完美、形象地演示了“品牌价值”。在交付了高昂的学费之后,我们终于认识和承认:品牌,尤其是驰名品牌。已经成为竞争致胜的最有力武器。实施“名牌战略”,已经成为许多企业发展。甚至成为地方经济发展的基本选择。世界著名的“战略先生”大田研一曾一语破的:企业制订战略的唯一目的,是使公司尽可能有效地比竞争对手占用持久的优势,即竞争优势。建立和维持竞争优势从来都是战略的核心。
With the increasingly international market, competition is more intense. In the Chinese market. Multinational corporations not only show us their huge economic, technological strength and sophisticated market competition strategies, and through practice. To us a perfect, vivid demonstration of the “brand value.” After paying a high tuition fee, we finally recognized and recognized: brand, especially well-known brand. Has become the most powerful weapon for winning the competition. The implementation of “brand strategy” has become a lot of business development. Even become the basic choice of local economic development. Daejeon, a world-renowned “strategic scholar,” used the same phrase: The sole purpose of an enterprise to formulate a strategy is to make the company take a lasting advantage over its competitors as effectively as possible, that is, a competitive advantage. Building and maintaining a competitive edge has always been at the heart of the strategy.