近年来,湖南美术出版社提出由美术图书产品提供商向艺术传媒综合服务商转型,从产品竞争、跨越产业链竞争,进入产业生态竞争。在多元化和数字化的发展中,美术类出版社如何坚守本业?应该说,多元化和数字化是这个时代所有行业共同面对的。从我个人的思考和湖南美术出版社(以下简称“湘美社”)的发展路径来看,我们的应对之道可以概括成两句话“死磕艺术范,拥抱互联网”。“死磕”代表的是一种坚守,对美术专业出版的坚守,美术社还是要姓美;“拥抱”代表着一种姿态,那就 In recent years, Hunan Fine Arts Publishing House proposed that the art book product provider should transform itself into an art media service provider, from product competition to competition across industry chains and into the industrial ecological competition. In the development of diversification and digitization, how does art publishing house stick to its profession? It should be said that diversity and digitization are the same for all industries in this era. From my own thinking and the development path of Hunan Fine Arts Publishing House (hereinafter referred to as “Xiang Mei She”), our way of coping can be summed up into two sentences: “Death Knock Art Fan, Embrace the Internet.” “Knock ” represents a stick to adhere to the art publishing profession, the art community or to surname beauty; “Hug ” represents a gesture, then