当今社会,随着经济全球化,市场国际化发展进程的加快。我国企业不仅要面对国内市场,也要抢占国际市场,与国外企业同台竞争。调查显示,为了提升企业的竞争实力,品牌已成为企业最为关注的焦点。因为,在当今品牌竞争的新时代,企业经营的差别已不是产品,而是品牌,光有好的产品已不是企业获取市场份额的关键,只有品牌才有可能成为企 In today’s society, with the globalization of the economy, the internationalization of the market is accelerating. Chinese enterprises not only have to face the domestic market, but also seize the international market and compete with foreign enterprises on the same stage. Survey shows that in order to enhance the competitiveness of enterprises, the brand has become the focus of most enterprises. Because in today’s era of brand competition, the difference between business management is not the product, but the brand, a good product is not the key to access to market share, only the brand may become a business