论文部分内容阅读
业内人士指出,国内的博物馆艺术衍生品却大多创意缺乏,产品单一,如何更好地发掘博物馆的文化元素、更多精彩的创意,并且传播推广创意产品,获得更多人喜爱?好的市场离不开策划和推广在这个方面,台北故宫博物院的经验值得借鉴。据了解,台北故宫近些年推出了2400多种的文创产品,不论是“朕知道了”胶带爆红,还是翠玉白菜卖到断货,北京故宫博物院院长单霁翔认为,这些文创产品巧妙地将居庙堂之高的艺术珍品与日常生活用品相结合,才
Insiders pointed out that most domestic museum art derivatives are lacking in creativity, single product, how to better explore the museum’s cultural elements, more exciting ideas, and dissemination of creative products to gain more people’s love. Not planning and promotion In this regard, the experience of the National Palace Museum in Taipei worth learning. It is understood that the Forbidden City in Taipei in recent years launched more than 2,400 kinds of cultural and creative products, whether it is “朕 know ” tape burst red, or green jade cabbage sold out of stock, the Beijing Imperial Palace Museum Shan 霁 Xiang that these Cultural and creative products clever temples will be high art treasures combined with daily necessities, only