这是一个发人深思的失败案例。一个奋斗了52年声名显赫的日本雪印食品公司,没有被竞争对手打败,而是自己打败自己,使半个世纪的心血结晶毁于一旦。它自毁前程的原因是多方面的,其主要一个直接原因是头头昧心将外国货冒充国货骗人骗钱。偷梁换柱,不讲诚信。《红楼梦》上有句话:“偏偏凤姐想出一条偷梁换柱之计。”说的是以宝钗冒充黛玉与宝玉成婚,结果酿出了令人扼腕叹息的悲剧。王熙凤聪明反被聪明误,“雪印”的当家人呢? 偷梁换柱之计放在兵不厌诈的战场上或许有用,作为鬼鬼祟祟“商业间谍”的手法也无可厚非;若是用在诚信为本的商场上,不论哪个国家在哪个行业的老 This is a thought-provoking case of failure. A struggling 52-year-old renowned Japanese snow printed food company, was not defeated by competitors, but to defeat himself, so that half a century of brainchild destroyed. It is self-destructive future causes are many, the main one is the direct result of ignorance to pretend to fake foreign goods spoof money. Perpetrating a fraud, do not speak honest. “Dream of Red Mansions,” there is a saying: “But Feng Xijie came up with a cinch for change. ” Said Bao Bao is posing as Daiyu and Bao Yu married, the result was a pity of the tragedy. Wang Xi-feng clever counterattack clever mistakes, “Xue Yin ” when the family? Trespass for the meter on the battlefield may not be used to cheating, as “sneaky ” business spy "approach is understandable; if used in good faith The mall, no matter which country in which industry old