选题策划是编辑为确定书稿未来面貌及其社会功能而进行的一项带有预见性的、主动的文化探寻和选择活动,因而也是编辑施展创造力,发展创新思维的重要途径。策划过程中,在求异思维的驱动下,编辑综合了各种有关信息,运用发散思维和集中思维的方式,借助想象、联想、直觉、灵感等诸多心理活动,来构建选题。因此,选题策划鲜明地凝聚着编辑在尊重客观实际基础上的能动性、预见性、目的性和创造性。然而,选题创新并不是一个纯理论范畴的问题,它带有极强的目的性与可操作性,既反映了编辑的文化底 The topic selection is a predictive and initiative cultural exploration and selection activity for the purpose of determining the future appearance of the manuscript and its social functions. Therefore, the topic selection is also an important way for editors to exert their creativity and develop innovative thinking. In the planning process, driven by different thinking, editors synthesize all kinds of relevant information, and use divergent thinking and centralized thinking to construct the selected topic with many psychological activities such as imagination, association, intuition, inspiration and so on. Therefore, the topic selection and planning vividly embodies the motivation, anticipation, purpose and creativity of editors on the basis of respecting objective reality. However, the topic innovation is not a purely theoretical issue, it has a very strong purpose and maneuverability, which not only reflects the cultural background of the editor