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大品牌的宣传已不局限于广告,富于剧情的微电影成了新的宣传方式。微电影搭载热门大片的方式,无疑让品牌价值发挥到极致。7月5日,大众汽车集团(中国)跑车项目投拍的微电影《极速无间》在北京正式发布。大众汽车、奥迪、宾利、布加迪、兰博基尼品牌跑车在影片中纷纷登场,微电影主演好莱坞巨星基努·里维斯也携其新作《太极侠》亮相助阵。大众汽车集团(中国)跑车项目总监马珂南表示:“本次微电影《极速无间》的推出,是跑车项目
The promotion of big brands is not limited to advertising, rich plot of the micro-movie has become a new way of publicity. Microblogging popular blockbuster way, no doubt let the brand value to the extreme. July 5, Volkswagen Group (China) sports car project shot of the micro-film ”speed“ released in Beijing. Volkswagen, Audi, Bentley, Bugatti, Lamborghini brand sports car debut in the film, micro-movie star Hollywood star Keanu Reeves also brought its new work ”Tai Chi Xia“ debut to help out. Volkswagen Group (China) sports car director Ma Ke Nang said: ”The micro-film“ speedless ”introduced the sports car project