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内蒙古自治区是个资源大省,货源以煤炭、铁矿、危化品为主,重卡运输在这里占据主导地位。车型需求主要体现在用于公路运输的半挂牵引列车和全挂列车,以及用于露天煤矿表土剥离、矿区短途转运等非公路运输的6×4、8×4自卸车等车型上。同样是煤炭大省,与山西有所不同的是,内蒙基本上是露天煤矿,安全性高,而且政府鼓励部分区域进行煤炭大幅开采,所以货源还在,尽管运价在下降,但是运输未间断。所以,在这场经济的“寒冬”中,内蒙的境况要好于山西。2008年内蒙重卡市场的实际需求量接近2万辆(包括上牌的公路型重卡和不上牌的非公路型重卡)。2009年,市场形势严峻,挖掘需求,把控市场,重卡企业的营销团队严阵以对,欲将各显其能。2008年的岁末,《货运车辆》的记者深入市场一线,逐一拜访内蒙市场主力车型的优秀经销商,与他们面对面,共话营销之道。
Inner Mongolia Autonomous Region is a resource province, with coal, iron ore and hazardous chemicals as its main sources, and heavy truck transportation occupies a leading position here. The demand for models is mainly reflected in the semitrailer trains used for road transport and trailers, as well as the 6 × 4 and 8 × 4 dump trucks used for the non-road transport such as surface stripping of open-pit mines and short-distance transfer of mining areas. The same is a coal province, and Shanxi is different is that Inner Mongolia is basically an open pit coal mine, high safety, and the government encourages the substantial exploitation of coal in some areas, so the supply is still, although the tariffs are declining, but the transport is not interrupted . Therefore, in the “cold winter” of the economy, the situation in Inner Mongolia is better than that in Shanxi. In 2008, the actual demand of Inner Mongolia heavy truck market was close to 20,000 (including on-road heavy truck and off-highway heavy truck). In 2009, the market situation is grim, mining demand, the control of the market, heavy truck business marketing team to fight in vain, would like to show their power. The end of 2008, “freight vehicles,” the reporter went deep into the market, one by one visit the main dealer in Inner Mongolia market models, face-to-face with them, the total marketing approach.