几年前,《视听界》曾经做过关于媒体融合的主题策划。彼时,门户、搜索、社交网站发展正盛,视频网站小荷才露尖尖角。一向安稳的传统媒体意识到新媒体的攻势,意欲涉足新媒体,建网站、建网络电视台。“媒体融合”这一外来词汇进入传媒人的视野,但多是思索大于探索;近两年,新媒体己成燎原之势,视频网站如日中天,微博、微信、新闻客户端横扫移动终端,新媒体高速度成长、加速度裂变,颠覆了人们获取信息的方式,新媒体生态成为人们生存环境的一部分,传统媒体 A few years ago, the “audiovisual world” had been themed on the theme of media convergence. That time, the portal, search, social networking site Zhengsheng, video site Lotus was sharp. The traditional media, which has always been stable, is aware of the offensive of new media and intends to get involved in new media, build websites and build network television stations. “Media Fusion ” is a foreign word into the media’s vision, but more than thinking is greater than exploration; the past two years, the new media has become a prairie fire potential, video sites such as the sun, Weibo, WeChat, news client sweep mobile terminals , The rapid growth of new media, the acceleration of fission, subverting the way people access to information, the new media ecology as part of people’s living environment, traditional media