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所谓支离破碎的行业是指:在该行业中,没有一个企业拥有足够的市场份额,能影响整个行业的结构、性质、发展前景。通常这类行业中有大量中小企业,这种行业在世界各个行业的结构、性质、发展前景。通常这类行业中有大量中小企业,这种行业在世界各国普遍存在,如服务业就是较为典型的支离破碎的行业。我认为对支离破碎的行业进行研究是非常需要的,这不仅仅因为这类行业的普遍存在,更因为它关系到我国众多中小企业的生存发展问题。那么,一个企业应该怎样在支离破碎的行业中竞争?这就是本文所要探讨的问题。
The so-called fragmented industry refers to: In this industry, no one company has enough market share, which can affect the structure, nature, and development prospects of the entire industry. Usually there are a large number of SMEs in this type of industry. The structure, nature, and development prospects of this industry in various industries around the world. Usually there are a large number of SMEs in this type of industry. Such industries are common in all countries in the world. For example, the service industry is a typical fragmented industry. I think it is very necessary to conduct studies on fragmented industries. This is not only because of the prevalence of such industries, but also because it is related to the survival and development of many SMEs in China. So, how should a company compete in a fragmented industry? This is the issue that this article will explore.