被称为“美丽经济”的中国化妆品市场是全世界最大的新兴市场,20多年来成就前所未有。当然,这其中的品牌竞争之激烈也是可想而知的。2013年国民之母的举手投足给国产品牌带来的福利又让人惊呼——不是大手笔就一定能高枕无忧,瞅准了传播媒介没准还能绽放“第二春”。或许以“补水”概念微电影系列打出一片天下的温碧泉,其媒介投放拓延影院媒体的新思路值得一探。无独有偶,一次注定的邂逅 The Chinese cosmetics market, known as the “beautiful economy,” is the largest emerging market in the world, with more than two decades of unprecedented success. Of course, one of the intense brand competition is also conceivable. In 2013, the motivation of the mother of the mother of the mother made the well-being brought to the domestic brands. Without any generous work, she would surely be able to sit back and relax and aim at the media. Perhaps to “water ” concept micro-film series hit a world of Wen Biquan, the media launch extension of the cinema media new ideas worth exploring. Coincidentally, a doomed encounter