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无论是出于抱团取暖,还是出于打造媒体旗舰,同城报业资源的一统,意味着跨媒体、跨平台、跨行业的整合势在必行,只不过先从报业市场入手。传统媒体面临共同的危机,就必然共同应对,互联网已经把所有传统媒体划并成同一个阵营。《新闻晚报》休刊就是在为传统媒体结构性矛盾的破题排除障碍。《新闻晚报》休刊不仅仅是一份报纸的终止符,更是为传统报纸的价值时代提供了一个“休止符”。而跳过这个“休止符”之后,必然是一场激变。上海报业集团的变革指向绝对不是所谓抱团取暖或打造报业旗舰,而是一场中国传统媒体价值体系的整合重构。
It is imperative to integrate cross-media, cross-platform and cross-sectoral industries whether for the purpose of warming up Baotuan Group or creating the flagship of the media. As traditional media face a common crisis, they must co-operate. The Internet has merged all traditional media into one camp. The publication of “Evening News” is a hurdle to eliminate the structural contradictions in the traditional media. The Evening News break was not just the terminator of a newspaper, but a “rest” for the value age of traditional newspapers. And skip this “pause ”, it must be a shock. The reform orientation of Shanghai Press Group is definitely not the so-called Baotuan heating or building the newspaper flagship, but rather the integration and reconstruction of China’s traditional media value system.