如何防止电视娱乐节目低俗、媚俗,制作内涵丰富、有一定文化品格的节目?如何克服电视节目同质化现象,开办“只此一家”的特色节目?广西电视台卫星频道去年年初推出的文化娱乐类民族风情时尚节目——《寻找金花》做了有益的探索。本栏刊载的几篇文章,从不同角度阐释了节目的创作理念和价值取向,分析了节目的成功做法和存在的不足,对节目今后的改进、发展提出了建设性的意见。我们希望通过对《寻找金花》的研讨,能给广播电视从业者一点启示:只有在调查了解了观众需求的基础上,凝聚了主创者智慧和心血的原创节目,才会受到观众的青睐;作为广播电视从业者,无论何时都不能忘记媒体的教育、引导功能,不能忘记自己肩负的传承中华民族优秀文化的重任。 How to prevent TV entertainment shows vulgar, kitsch, production content rich, have a certain cultural character of the program? How to overcome the homogenization of television shows, “only this one” special programs? Guangxi TV satellite channel launched early last year, cultural and entertainment category Ethnic style fashion show - “looking for Golden Flower” made a useful exploration. Several articles published in this column explain the creative concept and value orientation of the program from different perspectives, analyze the successful practices and shortcomings of the program, and put forward constructive suggestions on the future improvement and development of the program. We hope that through the study of “Looking for Golden Flowers”, we can give radio and television practitioners some inspiration: Only when the surveys understand the needs of the audience, the original programs that bring together the wisdom and painstaking efforts of the innovators will be favored by the audience. As a radio and television practitioner, you must not forget the media’s education and guiding functions at any time and forget the important task of inheriting the excellent Chinese culture.