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增长红利消退后,凑热闹的都会出局,手机市场的竞争焦点将重新回归产品本身。几年前,互联网手机的突然兴起使国产手机大为恐慌,曾经坚挺的“中华酷联”招牌应声倒下;而今年,随着小米销量下滑,大可乐、小辣椒等一批手机早已不见踪影,剧情产生了戏剧性的反转。小米是互联网手机的鼻祖,它开创的互联网模式的核心教义——低价格、高性价比、无品牌溢价被后来者所效仿。小米在2015年巅峰时期,市场份额高达15%,全年销售智能手机6750万台,蝉联国内手机市场第一位,全球智能手机销量排名第六位。
Growth dividend subsided, the joke will be out of the game, the focus of competition in the mobile phone market will return to the product itself. A few years ago, the sudden rise of Internet handsets made the domestic mobile phones panicked. Once the “China Cool Union” signboard collapsed. This year, with the decline of millet sales, a large number of mobile phones such as Coke and Pepper have long existed Disappeared, the plot produced a dramatic reversal. Millet is the originator of the Internet mobile phone, it created the core doctrine of the Internet model - low price, high cost-effective, non-brand premium was followed by those who follow. In the peak period of 2015, millet has a market share of up to 15%. It sold 67.5 million smartphones in the year, taking the No. 1 position in the domestic mobile phone market and ranking sixth in the world in smart phone sales volume.