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新媒体是信息化时代下移动互联网发展的产物,随着新媒体时代的发展,对人们的生活发生了潜移默化的影响,不仅使人们获取信息的途径更加丰富,使人们对事物传统的认知和观念也发生了转变。新媒体时代的到来对企业来说,既是机遇,也是挑战。在新媒体时代背景下,企业品牌形象需要进行适当改变,塑造企业品牌的艺术形象,扩大商品影响力,提高企业竞争力。
New media is a product of the development of mobile Internet in the era of information. With the development of new media era, it has exerted a subtle influence on people’s life. It not only enriches people’s access to information, but also enables people to understand traditional things The concept has also changed. The advent of the new media era for enterprises, both an opportunity and a challenge. In the context of the new media era, corporate brand image needs to be properly changed, shaping the artistic image of corporate brand, expanding the product’s influence and enhancing the competitiveness of enterprises.