采用实证研究的方法,从用户角度出发,整理出13个用户易于感知和衡量的评价指标。通过对调查结果进行因子分析,将指标归纳为易用性、多样化服务和检索效率三个因子;将用户按其特点进行分类,总结出不同用户对搜索引擎各个指标关注角度的差异,从而为搜索引擎的发展方向提供了指导意义。 Empirical research methods, from the user point of view, sorted out 13 users easy to perceive and measure the evaluation index. By factor analysis of the survey results, the indicators are summarized as three factors: ease of use, diversification of services and retrieval efficiency. The users are classified according to their characteristics, and the differences of attention from different users to each index of the search engine are concluded. The direction of search engine provides a guide.