我们所处的是一个传媒变革的时代。根据记载,中国直到唐代还是手抄本的天下,北宋以后由于印刷的便利,文字传播开始繁盛,小说亦随之兴起。18世纪发生在英国的工业革命,为报刊和小说的流通奠定了物质基础。造纸、印刷与传播技术的发展,乃是纸质文本进入消费市场的前提。20世纪的科技进步进一步丰富了传播媒介,电 We are in an age of media change. According to records, until the Tang Dynasty China was still a manuscript of the world, as the printing of the Northern Song Dynasty, the spread of text began to flourish, the novel also will rise. The industrial revolution that took place in Great Britain in the 18th century laid the material foundation for the circulation of newspapers and novels. The development of papermaking, printing and distribution technologies is a prerequisite for the entry of paper text into the consumer market. The scientific and technological progress in the 20th century further enriched the media and electricity