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中国加入WTO，给电视行业注入了无限活力。同时，不宣而战的新闻媒体间的竞争也显现出前所未有的激烈态势。随着观众审美需求的多样化和分层化以及信息选择的多元化，电视如何在竞争中发挥自己的优势，是电视人应研究的重要课题。整合资源 确立新理念从2001年7月1日起，陕西电
China’s accession to the WTO has infused vitality into the television industry. At the same time, the competition among news media that is not declared a war also shows an unprecedented fierce situation. With the diversification and stratification of the aesthetic demands of audiences and the diversification of information choices, how television can exert its own advantages in the competition is an important issue that TV should study. Integration of resources to establish a new concept From July 1, 2001 onwards, Shaanxi electricity