论文部分内容阅读
企业和组织如何实际操作以有效地收集客户的反馈,其方法的选择和应用历来是一大挑战。每一个组织都有自身需要克服的障碍,更重要地,并不是每一个人都找到有效的方法,只有坚持不懈的组织才有能达到成功的可能性。美国军备研发和工程中心和珊瑚泉城政府便是其中极为突出的两家组织,前者尽力克服困难,与远在半个地球之外战场上的客户进行交流;后者是改变了原先一张高高在上、严肃脸面的政府,转变为而今服务于客户的形象,从而使得两家成为2007年首批获得美国波多里奇国家质量奖的非盈利组织。
How organizations and organizations actually operate to effectively collect customer feedback has always been a challenge in the choice and application of methods. Every organization has its own obstacles to be overcome. More importantly, not everyone finds an effective way. Only persevering organizations have the possibility of success. The U.S. Armed Forces R & D and Engineering Center and the Coral Springs Government are among the most prominent of the two organizations. The former tried their best to overcome the difficulties and communicate with customers on the battlefield half way beyond the earth. The latter changed the previous one, Serious government, transformed into a service-to-consumer image, has made both the first non-profit organizations to receive the National Baldrige National Award in 2007.