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坚持正确的舆论导向和“开门办广电”的理念,弘扬主旋律,传递正能量,宣传美丽镇江。强化栏目创新、本土特色、文化气质和人文关怀,形成《新闻镇江》、《看见大市口》、《晚安镇江》、《一起镇江》、《老戴维权》、《新闻早报》、《阳光方向盘》、《八点最来势》等一批受百姓欢迎的品牌栏、节目。创作文化影视精品,动画片《水漫金山》获中国电视金鹰奖,推出城市人文系列纪录片《诗话镇江》等。积极实施“文化+”战略,凸显资本引领,实现媒体优势资源与演艺、金融、
Adhere to the correct direction of public opinion and “open the door to radio and television ” concept, promote the main theme, deliver positive energy, publicize the beautiful Zhenjiang. Strengthen the column innovation, local characteristics, cultural temperament and humane care, the formation of “news Zhenjiang”, “see the big mouth”, “Good Night Zhenjiang”, “together with Zhenjiang”, “Old David Right”, “Morning News”, “sunshine steering wheel ”,“ Eight most influential ”and a number of popular brand bar by the people, programs. Creation of cultural films and television quality, animation “Water Man Jinshan” won the China Television Golden Eagle Award, launched the city humanities series documentary “Poetry Zhenjiang” and so on. Actively implement the “Culture + ” strategy, highlighting the capital leading to achieve the advantages of media resources and performing arts, finance,