不同的民族有不同的文化,独特的民族文化在该民族的言语活动和言语行为中得以表现出来。作为各民族文化生活中独特文化形式的广告,与民族文化有着密切的联系。本文对广告语言与民族传统道德、民族风俗两方面进行初步探讨,希望能对从事广告语言与民族文化关系研究的学者有一定的帮助。 Different nationalities have different cultures, and unique ethnic cultures are manifested in their language activities and verbal behaviors. Advertising as a unique cultural form in the cultural life of all ethnic groups is closely linked with the national culture. This article makes a preliminary study of advertising language, national traditional ethics and ethnic customs, hoping to help the scholars engaged in the study of the relationship between advertising language and national culture.