血尔是康富来集团属下的一个补血品牌。康富来旗下拥有脑轻松、康富来洋参含片、康富来鸡精等品牌,其所生产的各种产品均为保健行业的知名品牌。 2000年下半年,康富来准备推出一个补血新产品——补血鸡精。虽然康富来在保健品行业中拥有丰富的营销推广经验,并且为该产品的市场推广做了大量基础工作,但是保健品市场竞争非常激烈,康富来对该产品的推广并没有很大的把握。于是在入市前,康富来找到广州成美行销广告公司…… Blood is a blood group under the Kang Fu Lai Group. Kang Fulai to have the brain relaxed, Kang Fu to ginseng tablets, Kang Fu to chicken and other brands, which produce a variety of products are well-known health care industry brands. In the second half of 2000, Kang Fu Lai to prepare to launch a new blood products - blood chicken essence. Although Kang Fu Lai in the health care products industry has extensive experience in marketing and promotion of the product has done a lot of basic work, but the health care products market competition is very fierce, Kang Fu to the promotion of the product and not very sure. So before entering the market, Kang Fu to find Guangzhou into the United States marketing advertising company ......