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广告专业英语课程可以帮助学生再度温习既有的基础知识,具备开展广告业务活动的语言交际能力,为广告行业输送具有国际语言能力的高质量、复合型人才。本文主要探讨了笔者在开展广告专业英语教学活动中的一些实践探索。教师在词汇教学和长句精读的基础上,在课堂中展开模拟情景交际,并不断为学生更新知识结构,通过采用课堂立体教学来激发学生兴趣,实现教学目标和教学要求的螺旋式上升。最后提出专业英语课程的开展可以为双语教学奠定基础。
Advertising Professional English courses can help students once again review the existing basic knowledge, have the ability to carry out advertising business activities of language communication, delivery of the international advertising industry with high quality, complex talents. This article mainly discusses some practical exploration of the author in carrying out advertising professional English teaching activities. Based on lexical teaching and long-term intensive reading, teachers carry out simulated scenario communication in the classroom and continuously update the knowledge structure for students. By adopting classroom three-dimensional teaching, teachers are encouraged to arouse their interest and achieve the spiraling teaching objectives and teaching requirements. Finally, the introduction of professional English courses can lay the foundation for bilingual teaching.