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益海嘉里集团与齐鲁电视台的深度合作已经进入第三个年头,2011年的食品安全查询机公益宣传,2012年金龙鱼第二代调和油“健康掌门人”专案,2013年胡姬花古法小榨“香飘齐鲁,礼传万家”专案,无一不是益海嘉里品牌传播的经典案例。在与齐鲁电视台的合作过程中,双方在品牌传播诉求、资源整合广度、线下推广配合多方面达到高度默契,依托对山东经济文化的准确把握,利用齐鲁电视台优质媒介资源,打造具有“山东特色”的益海嘉
Yihai Kerry Group and Qilu TV’s deep cooperation has entered its third year, 2011, food safety check-machine public service promotion, 2012 Arowana second-generation blending oil “Health Headman ” project, 2013 Orchid The ancient law of small pressing, “fragrant floating Qilu, ritual ten thousand” project, are all the classic case of Yijia Kerry brand communication. During the cooperation with Qilu Television, both parties reached a high degree of understanding on various aspects such as brand communication demands, resources integration breadth and offline promotion, relying on the accurate grasp of Shandong’s economy and culture and using Qilu’s high-quality media resources to build a “Shandong Features ”Yi Hai Ka