受众定位是媒体实现市场占位的基础,媒体能影响什么人,能影响多少人,是衡量其是否成功的重要指标。本文以《中国经营报》、《21世纪经济报道》、《经济观察报》等三家国内主流经济类报纸为研究对象,分析对比各家报纸特色和受众定位,以期对实际工作有所助益。 Audience positioning is the basis for the media to achieve market share, the media can affect who, how many people can influence, is an important measure of its success or not. In this paper, three mainstream newspapers in the domestic economy, including China Business, 21st Century Business Herald and Economic Observer, are analyzed to compare and contrast the newspaper features and audience positioning in order to be helpful for practical work.