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共享经济是通过共享平台将闲置资源分享给他人并获取回报的经济模式。云计算、大数据以及跨境电商平台的迅速崛起为我国纺织贸易打开了另一扇大门。对中小纺织企业而言,借助共享经济开展跨境电商贸易,从而实现跨境电商在共享经济模式下,重新进行企业定位,产品转型升级,引进培养跨境电商人才等。因此本文主要通过共享经济背景下绍兴中小纺织企业实施跨境电商存在的问题分析,提出了针对绍兴中小纺织企业转型升级的对策建议。
The shared economy is the economic model of sharing idle resources and gaining returns through shared platforms. The rapid rise of cloud computing, big data and cross-border e-commerce platforms has opened another door to China’s textile trade. For small and medium-sized textile enterprises, cross-border e-commerce will be carried out with the help of a shared economy so as to enable cross-border e-commerce operators to re-orient their businesses, upgrade and upgrade products, and introduce and cultivate talented cross-border e-commerce professionals in a shared economy. Therefore, this article mainly analyzes the existing problems of cross-border e-commerce in small and medium-sized textile enterprises in Shaoxing under the background of sharing economy, and puts forward countermeasures and suggestions for the transformation and upgrading of small and medium-sized textile enterprises in Shaoxing.