论文部分内容阅读
随着市场经济的发展,商业竞争的日趋激烈,气象正悄悄地走入商战。它作为一种信息,被越来越多的商家所认识、利用。 西方经济发达国家的企业集团、商业财团早在80年代初就把运用好气象信息,作为商战中不可缺少的一个策略。 据报载,日本经营电冰箱和空调机的厂商,搜集了大量气象数据来分析气温变化与销售额增减的关系,从中得出这样的结论:盛夏30℃以上的天气,每增加一
With the development of market economy and increasingly fierce commercial competition, the weather is quietly entering into commercial warfare. As a kind of information, it is used by more and more businesses. As early as the early 1980s, enterprise groups and commercial consortia in western economically developed countries put the good use of weather information as an indispensable strategy in their commercial warfare. It is reported that Japan’s manufacturers of refrigerators and air conditioners collected a large number of meteorological data to analyze the relationship between changes in temperature and sales increase or decrease, from which the conclusion is drawn: the weather for more than 30 ℃ in summer