介绍 在过去的20年中,血液中心同献血者进行持续沟通和联系的方式主要有:电话、书信、邮件、以及面对面的动员。在2000年初,我们血液中心决定结合e—mail作为招募新献血者的途径。本文描述我们第一年的经历和发展过程。计划 第一步是获得我们的常规献血者e—mail地址,并就以下方面的问题建立规范和协议:何时发送e—mail,对哪些献血者发送,发送的频率,以及发送的信件中应该包含的内容。由此,我们形成了一项由3个部分组成的e—mail项目。1)友好联络:每月一次对献血 INTRODUCTION The ways in which the blood center has been in constant communication and contact with blood donors over the past two decades include telephone, correspondence, mail, and face-to-face mobilization. In early 2000, our blood center decided to combine e-mail as a way to recruit new blood donors. This article describes our first year of experience and development. The first step in planning is to get an e-mail address of our regular donor and to establish codes and agreements on when to send an e-mail, which donor to send, how often to send, and which mail should be sent Contains the content. As a result, we formed a three-part e-mail project. 1) Friendly contact: Monthly blood donation