不仅商品有品牌,雇主也有品牌。什么是雇主品牌?雇主品牌这一概念产生于20世纪90年代初,是继企业产品品牌、形象品牌之后的第三种品牌。它是以雇主为主体,核心雇员为载体,以为雇员提供优质与特色服务为基础,旨在建立良好的雇主形象,提高雇主在人才市场的知名度与美誉度,从而汇聚优秀人才、提高企业核心竞争力的一种战略性品牌建设。近几年,随着人才竞争的加剧,雇 Not only a product brand, employers have a brand. What is the employer brand? The concept of employer brand originated in the early 1990s, is the third brand after the corporate product brand, image brand. It is based on the employer as the mainstay and the core employee as the carrier. It aims to establish a good employer image and improve the reputation and reputation of the employer in the talent market so as to pool the talents and enhance the core competitiveness of the enterprise A strategic brand building. In recent years, with the intensification of talent competition, hired