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企业文化就是企业的经营管理哲学。就是企业面对所处的社会和商业环境,在长期的生产经营活动中,形成的全体员工所接受和认同信守的、为争取事业成功的非正式规则。简单讲就是“用以规范企业人行为的一个强有力的不成文规则体系。”其实,作为“亚文化”的企业文化不但对生产领域和商品流通领域的企业发展起着举足轻重的作用,而且对传媒自身的发展也至关重要。本文将结合齐鲁电视台的发展历程探讨一下企业文化对媒体发展的重要性以及传媒该如何营造自己的企业文化。
Corporate culture is the business management philosophy. Is the business in the face of social and business environment, in the long-term production and management activities, the formation of all staff accepted and accepted by the consensus, in order to win the business success of the informal rules. To put it simply, “a powerful unwritten rules system to regulate the behavior of business people.” In fact, as a “subculture” of the corporate culture not only plays an important role in the development of enterprises in the field of production and the circulation of commodities, The development of the media itself is also crucial. This article will combine Qilu TV’s development process to explore the importance of corporate culture on the development of the media and the media how to create their own corporate culture.