编完本期《广告研究》,发现广告院系教师和研究生论文占据了绝大部分的篇幅。联想到十几年前广告理论的研究者主要是广告从业者自身,中国广告协会建立学术委员会建立之初,其人员构成也主要是由来自业界的专家来兼任,这种情况在今天发生了很大的转变。“广告学”作为一门学科,正在建立越来越厚重的学理根基。 Editing this issue of “Advertising Research”, found that advertising faculty faculty and graduate papers occupy most of the space. Associated with a dozen years ago, researchers in advertising theory are mainly advertising practitioners themselves, the establishment of the Academic Committee of China Advertising Association was established at the beginning, its composition is also mainly composed of experts from the industry to take part in this situation happened today Big change. Advertising as a discipline, is building an increasingly thick foundation of science.