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随着“互联网+”国家发展战略进程的不断推进,利用“互联网+”思维对旅游纪念品进行新形态开发成为旅游资源创新的一种新趋势。本文引入并阐述了数字创意旅游纪念品的概念,以桂林国际旅游胜地数字创意明信片产品为例,通过解析文化旅游纪念品中数字创意产品形态特征、设计思路及推广应用,探讨旅游纪念品在“互联网+”思维下所具备的优势及发展潜力。
With the “Internet + ” national development strategy process continues to advance, the use of “Internet + ” thinking of new forms of tourism souvenir development has become a new trend of tourism resources innovation. This paper introduces and elaborates the concept of digital creative tourist souvenir. Taking the digital creative postcard product of Guilin International Tourist Attraction as an example, this paper analyzes the characteristics, design ideas, popularization and application of digital creative souvenir in cultural tourism souvenir, "Under the thinking of the advantages and potential for development.