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尽管国际金融危机累及全球,但在中国,仍有不少核心商圈在一夜之间又冒出好几间MANGO国际平价服装连锁店。7年的中国内地品牌经营经验,这个来自西班牙的快时尚品牌却从未像现在这样重视这个市场,并与H&M、ZARA等品牌一起,成为外资平价服装品牌拓展中国市场的主力。
Despite the global financial crisis, in China, there are still many core shopping districts that have emerged several overnight MANGO international parity clothing chains. Seven years of experience in brand management in Mainland China, this fast fashion brand from Spain has never valued this market as it is now, and together with H & M, ZARA and other brands, it has become the main force for foreign-owned parity apparel brand to expand the Chinese market.